Sephora is a visionary beauty-retail concept founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world’s leading luxury products group. Today, Sephora is a much-loved retail chain, garnering a huge following with over 1,000 stores in 27 countries. Sephora lives by its philosophy to fully value beauty, driven by the demands of bold, excellence, energy, and freedom. It represents a contemporary concept that heightens the desire to live and dream about beauty every day, bringing an anthology of the world’s best brands to your fingertips. Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora is an experience that hits the target every time. It offers total freedom to walk-in, feel, dream, experiment and leave without feeling obliged to make a purchase. With its original products, avant-garde beauty services and innovative communication, Sephora celebrates audacity and truly breaks the mold when it comes to beauty retailing. In 2011, Sephora opened its first iconic flagship store in Malaysia at Starhill Gallery in Bukit Bintang Kuala Lumpur. 8 years later, there are a total of 21 stores available in Klang Valley, Penang, Johor Bahru, Perak and East Malaysia.