BOY LONDON was founded in 1976 by Stephane Raynor at Chelsea, the YOUNG FASHION place in the United Kingdom. This brand was an instant success among the punk youth of the 70’s, which represents freedom, world peace and anarchy. BOY LONDON has continued to grow from strength to strength with celebrities to be associated with the brand. The popstars started wearing it and the masses followed. Famous singers like British Jessie J and the American diva Rihanna have become number 1 fans of the BOY London fashion brand. Korean idols such as Big Bang, San E, T-Ara and Jay Park are among others spotted wearing BOY London as their individual expression of style.